Donydo Selected by Istituto Marangoni Dubai for Strategic Market Study

We are proud to announce that Donydo has been selected by the prestigious Istituto Marangoni Dubai as the focus of an advanced academic project exploring distribution strategies within the Gulf Cooperation Council (GCC) market.

Istituto Marangoni Dubai: A Creative Crossroads

Located in the heart of Dubai’s International Financial Centre, Istituto Marangoni Dubai is a premier institution blending Italian fashion heritage with the cultural richness of the UAE and beyond.The school offers top-level education in Fashion Design, Business, Styling, and various disciplines in Art and Design, nurturing the future leaders of the creative industries. (istitutomarangoni.com)

The Project

Under the guidance of Professors Matteo Mariani and Federica Sorgi, students in the “Fashion Business” program are conducting a comprehensive market analysis focused on Donydo's brand and expansion potential in the GCC.The project is titled “Jewelry Brand Distribution Strategy for the GCC Market” and centers around the development of innovative strategies aligned with Donydo’s values and positioning.

A Recognition of Purpose and Potential

Being chosen by Istituto Marangoni Dubai—an institution recognized globally for fashion and design education—is a true honor and a meaningful recognition of Donydo’s purpose-driven brand identity and commitment to innovation.

This collaboration bridges the academic and business worlds, offering us fresh perspectives while empowering emerging talent to engage in real-world strategic thinking.

We are grateful to Professors Matteo Mariani, Federica Sorgi, and the passionate students at Istituto Marangoni Dubai for this inspiring partnership. We look forward to the outcomes of their research and the valuable insights it will bring to our journey in the GCC.